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Men no longer masculine
6 June 2008
Young men in Britain are losing their masculinity, according to a new report. It seems that the shift in gender roles and the rise of the Power Woman has meant that men have also found themselves changing.
Brylcreem's Mandom Report, carried out to celebrate the 80th birthday of the popular hair product, found that men would rather iron than fix their cars
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It revealed that 62 per cent of 18 to 29-year-old males could iron, while just one in ten could get down and dirty under their car bonnet.
Tickbox.net carried out the survey, which asked 1,291 men and 1,439 women in Britain about their attitudes.
Men are also increasingly adopting characteristics traditionally associated with women. The majority of respondents to the survey said they wear comfortable cooking up a storm in the kitchen, while 85 per cent said they had no trouble crying in front of people.
The research revealed a disparity between the attitudes of young men today and those who are now in their 60s and 70s. Just 27 per cent of people who were classed as young men during the 1920s, 1930s and 1940s said they would cook, while just one in two said they were comfortable blubbering in front of others.
Commenting on the survey, James Brown, founding editor of men's magazine Loaded, said: "A bloke's masculinity used to come effortlessly and his place in the world was clear cut.
"Nowadays, women are confident and men are confused. As men have been reacting to being told how they should behave rather than how they really are, they've crossed the line from just changing with the times to committing outright gender surrender.''
He added: "There's no need for men to head back to the cave, but it's clear from the research that a more defined identity needs to be established.''
Some 61 per cent of the men surveyed said they did not feel masculine. This was significantly higher than the 35 per cent of older men w
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