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UK men shun women for gadgets
1 July 2008
British football widows may have thought that they would get to spend more time with the men in their lives because of the lack of any UK teams in the European Championships.
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But as the tournament came to an end and Spain emerged victorious, research reveals that men swapped the footie for video games and other 'boys' toys'.
According to the study by myvouchercodes.co.uk, there was a rise in the number of men going online to buy gadgets and video games during the championship playing times between 19:00 and 21:30.
Online sales of games consoles and gadgets were up 230 per cent on previous figures over the same period, according to the study.
Managing director Mark Pearson said: "Perhaps men are trying to fill their time with these fun purchases to get over the fact that none of the countries who make up the UK are taking part of the tournament.
"All I can say is that there must be a lot of disappointed wives and girlfriends, who thought that they would actually get to spend more time with their partner over the duration of the competition – it's obvious that for many, this isn't the case, as they'll be surfing the internet, playing video games, or flying their mini helicopters instead!"
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